Training is an excellent way for business owners to learn what they need to do to promote their businesses for themselves and to keep costs down. This is especially true for business owners just starting out and who may have a limited budget. Check back soon for more training opportunities with OnPoint.
Before potential customers can understand your message with clarity, you should. Before you can attract your ideal customer you need a compelling message to draw them.
So, what is your message?
It’s time to go back to a place before the catchy elevator pitch and the scripted slogan. It’s time to go back to the basics. Your Mission is Your Message™ will take you there. This interactive workshop is designed to break your business down to its bare essential — your mission — and establish a solid foundation upon which every business decision will be based. It’s the first step in building a marketable business.
Participants will:
- Gain an understanding of what makes a good mission statement
- Identify and align their personal core values with the development of their mission statements
- Learn a simple formula to draft a compelling mission statement
- Test the drawing power of their mission statements
- Begin to turn their mission statements into a relevant plans of action
Check back soon for dates. For more information, call (512) 310-2257.
The best kinds of customers are those who seek you out because they have already heard of you. You are in business to make a name for yourself. Does your business offer the look, the feel, the sound, and the experience that will attract and keep ideal customers? Don’t draw them in just to disappoint them with misaligned and disconnected marketing materials and messages. Get on point by building your brand and the buzz and customers will follow.
Participants will:
- Learn what branding is and what it is not
- Begin to establish credibility through consistent messaging in all communications marketing material (paper system, website, colors, etc.)
- Identify core services and target market for their businesses
- Draft and test taglines that compliment their business’ missions
Check back soon for dates. For more information, call (512) 310-2257.
|
