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INDUSTRIES SERVED
Company: America’s Hidden Heroes
 Situation:
As a businesswoman, wife and mother, Amy Stevens sought out OnPoint to help her garner greater exposure for her book, Encouragement for America’s Hidden Heroes: Survival Tactics for the Families of Our Military Families. Her goal was to increase sales and requests for public speaking engagements in an effort to help military families during their loved ones deployments.
Solution:
Phase One: A strategic letter campaign was directed to U.S. governors, USO units, and the Family Program Coordinators for The Adjutant General. The focus was to encourage each state to recognize November as National Military Family Month and to present Amy as a resource and available speaker for future keynotes and conferences. The website was enhanced to provide more resourceful information to include three chapters/tactics from the America’s Hidden Heroes book.
Result:
Amy received multiple contacts from governors’ offices with several (15) offices confirming the issuance of a proclamation declaring November as National Military Family Month. Additionally, two out of state keynote speaking engagements were booked with anticipated selling of more than 500 books.
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Company: Cheryl Way, Stylist
 Situation:
As a hair care professional and stylist, Cheryl Way wanted to increase her clientele as well as begin to sell quality products to help clients develop a healthy hair care regimen. To grow her business, Cheryl needed to maximize her exposure and needed to establish a memorable brand for herself.
Solution:
OnPoint developed a client-focused tagline for Cheryl and assisted in the process of working with graphic designers and a web designer to capture her branded style in a logo, business card and website. OnPoint provided copywriting services for the website and launched client’s email marketing campaign to get in front of current and potential clients on a regular basis while offering a discount on services.
Results:
Cheryl has gained a new confidence in her ability to grow her business and is proud to show off her logo and website. Clients comment favorably about Cheryl’s branded look and her clientele and product sales continue to increase.
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Company: 3E Cleaning Company
Situation:
3E Cleaning Company had been in business for seven years and had been fairly successful, but clientele growth had become stagnant. Owners Nate and Jackie Edwards knew the function of their business, but not its purpose or message that would differentiate them from other cleaning companies.
Solution:
3E needed strong branding. OnPoint started from scratch with the Edwards to help them define their business values, message and mission. Next, content was developed for 3E’s website and brochure. A new tagline, Revitalize Your Business, helped communicate what they wanted their services to do for clients. Finally, a unique and attractive website, brochure, and business cards were designed to position 3E as something more than just another cleaning service.
Result:
Clarity of purpose, excitement and energy have been infused back into 3E Cleaning Company. The company is attracting new clientele and garnering more word of mouth referrals. 3E also finds itself in the position to hire more staff as a result of its new growth.
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Company: Kindred Oaks
 Situation:
Owners Steve and Elaine Lincoln desired to promote their wedding venue, Kindred Oaks, to a wider audience. Visiting the location left people breathless because of its natural beauty, but the look of certain promotional materials needed to be consistent and needed to communicate what people could expect to experience when visiting Kindred Oaks.
Solution:
It was recommended that Steve and Elaine take the time to brand themselves and Kindred Oaks. They revamped their website, brochure, and business card for a consistent look. Additionally, OnPoint suggested a Fall event called “Icing on the Cake” that not only garnered Kindred Oaks with media coverage, but also drew in approximately 200 people; some of which reserved the venue for weddings or scheduled an appointment to consider Kindred Oaks as their wedding venue.
Results:
Kindred Oaks now has elevated the already professional reputation of being a first class organization.
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Company: Temple Restoration Ministries
 Situation:
After years of contemplation, Darlene Ephriam decided to follow her life’s calling. She called on OnPoint Communications owner, Alicia Terry, to help her through the formative stages to get things up and going with Temple Restoration Ministries.
Solution:
Through consultation meetings at the park, on the phone, late nights at her home, Alicia was able to help Darlene find her way through the maze of the unknown and launch Temple Restoration Ministries, which she and her husband now oversee.
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